Chum Angle Clothing Brand
Category: Retail
Title: Friends & Fishing
Project: Create exposure for new clothing brand
Goal: Highlight the lifestyle that would accommodate a high quality made in America clothing brand
Creative: Video, Photographs, Snapchat Ads, Facebook Ads, Drone, Billboards
Type: Social Media Content and Ads
My Contribution: Concept, Storyboard, Producer, Visuals, Director
Website
Snapchat Ads
Photos
Synopsis
This fun project involved re-creating a brand through photos and ads so the users could feel the coastal style and feel we were trying to create. I created the tagline, “Chum & Angle – Born on Buzzard’s Bay” to give the brand a home: Buzzards Bay Massachusetts. This is where the concept of “Friends and Fishing was created” by Dan Crowley.