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Gateway Paint and Chemical Co.
Category: Retail
Title: In my Blood
Project: New branding video for a company that was getting ready to be sold
Goal: Increase interest and value for a family owned brand in order to maximize the sale price
Creative: Video, Photographs, , Facebook Ads, Website, Interviews
Type: Video, Video Ads, Social Media Content
My Contribution: Concept, Storyboard, Producer, Visuals, Director
More Info: How do you convey someones passion? It’s not easy, you have to dig around, and find out what makes YOUR subject do what they do. For Harold, (the owner) making high quality paint is all he ever knew. His dad and uncle started the paint business, and his mom is a successful painter. Paint was all he knew. I crafted this video around his family’s commitment to making the best paint around.